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Deputy Managing Director of the Instituto Internacional San Telmo and Professor specializing in trends and business models in the retail and food service sectors, as well as in other businesses throughout the food value chain.

He headed the Agrifood Companies Department from 1992 to 2000 and currently serves on its Advisory Boards for Iberia, Italy, the Americas, and Africa, which bring together senior representatives from the leading companies across the food value chain.

His previous professional experience was primarily in consulting, where he served as Project Director for initiatives related to the supply chain of fast-moving consumer goods and the retail distribution sector.

He has been a Visiting Professor at IESE in Spain, IPADE in Mexico, AESE in Portugal, IDE in Ecuador, and PAD in Peru.

He is the author of numerous articles and conference papers addressing the current situation and future outlook of the food value chain, including agricultural production, food processing, retail distribution, and food service. He has also authored business cases including:

MERCADONA–Conservas Ubago: el concepto de Interproveedor; ZENA Grupo de Restauración; CARREFOUR (2003, 2007, and 2009); IKEA–Transportes J. L. Pantoja; PARIENTE S.A.; COVIRAN (2006 and 2014); MAKRO (2008, 2010, 2013, 2020, and 2023); COMESS Group; CONSUM Cooperativa (2012 and 2018); UNILEVER Food Solutions; ALICE.es; ZENA, la entrada de ALSEA en Europa; DIA CHINA (2016 and 2018); CONAD; AMAZON + Whole Foods; UNES (FINIPER) y el Viaggiator Goloso; GRUPO TELEPIZZA; ALIBABA Group; DIA ESPAÑA (2021); GLOVO Q-commerce (2021 and 2022); SUPECO: La apuesta low cost de CARREFOUR (2022); GRUPO ÉXITO: una propuesta de valor para todos (2022); AREAS: cuando el mundo se para (2022); LIDL vs. ALDI: la ola discount (2023); AUCHAN Portugal: Uma marca com sentido (2023); AMETLLER ORIGEN: una cadena con un propósito (2024); EROSKI: crear y crecer contigo (2025); COOP Italia: de private label a private brand (2025); DISLOG EUROPE: un sueño europeo desde Marruecos (2026); and ALSEA GRUPO: competir en una liga global (2026).

He has served on several national and European public-sector advisory bodies. He is a regular speaker at food industry events and advises companies operating in prepared foods, Asian food, retail, food service, foodtech, olive oil-based ingredients, fresh and processed seafood, processed meat products, restaurants, vegetable production and distribution in Morocco, fruit production and distribution, financial advisory services, confectionery and chocolate, agrifood and environmental analysis, and the global production and distribution of vegetables and pulses.

His current areas of interest within the food value chain include changes in its structure and operation at both national and international levels, the evolution of business models across retail and food service channels, and the vertical and horizontal alliances developing throughout the value chain.

Since 2014, he has served as a member of the jury for the Carrefour Innovation Awards, recognizing suppliers across twelve product categories. In 2026, he was ranked number 25 in the TOP 100 FSR selection of the most influential professionals in Spain’s food industry.

(*) Companies with which he has collaborated include URKABE–BENETAN–AMEZTOY, specializing in premium prepared foods; FRUTAPAC, a premium food distributor; VIMA FOODS, a food service distributor in Latin America; PATATAS MELÉNDEZ, specializing in fresh potatoes; KIMITEC Group, a natural biotechnology startup; LECLERC Pamplona, in the retail sector; CENADOR DE AMÓS, a three-Michelin-star restaurant; LUIS PIÑA S.L.; Cervezas Gran Vía, a startup; FUTURE RETAIL, a consultancy firm; HEALTHY FOOD IBERIA–VERDEO, a startup; NUEVA PESCANOVA; EUROSEMILLAS/TANGO; CAMPOFRÍO FOOD GROUP; TELEPIZZA; DINOSOL; COMESS GROUP; PROAN, Mexico; MAKRO; TANY NATURE; RIBEREBRO; UNILEVER FOOD SOLUTIONS; FUNDACIÓN CRUZCAMPO–HEINEKEN; FULGENCIO SPA; CARLOTEÑA DE ASADOS; CONFIVENDIS; CHOCOLATES VALOR; BODEGAS CAMPOS; CLAVEMAYOR; FENIL; and AGQ LABORATORIOS.

He specializes in providing long-term support to senior executives in the performance of their responsibilities and in initiating and facilitating strategic discussions with management teams regarding business models, strategy implementation, and specific situations arising from its execution.